Creativity, the talent myth and craft

I have always considered talent and craft to be two separate entities of the creativity conundrum. Creativity is the development, vision and interpretation of ideas, everyone perceives things in entirely different manners, yet I have always consider a talented creative mind, someone who can squeeze out alot of creative information from a small source better than another. Craft on the other hand, is the skill and labour behind the ideas. Without the ability to progress your ideas forward, creativity cannot manifest itself to its fullest. I have often considered it a balancing act.

Yet researching more into other perceptions and opinions of creativity. It seems many others have an entirely different idea to me. For example Teresa Amabile, Professor of business administration at Harvard University argued that to enhance creativity in business, three components were needed: Expertise (technical, procedural and intellectual knowledge) Creative thinking skills (how flexible and imaginatively people approach problems) and Motivation. Which shows me how creative arts is a business and hows its economy relies upon safe and talented artists to produce revenue. But how can a business survive or develop through just hiring talented figures. There is no process, no specification as to what a potential employee must endure to get the job. As talented as an artist maybe, they are lost without structure, and structure is provided by teaching them the necessary skills to go through creative processes and work in a business environment. Talent does contribute, but without guidance of craft, creativity cannot thrive, particularly in a working environment.

Considering the art world also comes under the most scrutiny when discussing the forms of creativity, purely due its connotations of expression. Literature, mathematics, design and psychology all fade to the backdrop. It is clearly an extremely difficult ability to fully interpret and analyse without contradicting yourself. At the end of the day it is down to the individual to assess their own attitudes towards the case of creativity, Arguments such as nature vs nurture will always come into play. Due to its ambiguous nature, we can only devise our own business and work ethics based upon our personal experiences and see how the results turn out.